Facebook Marketing

Facebook  is an integral part of today's online marketing for businesses all over the world. As the whole online communication changes and expands, so do the requirements for developing a successful Facebook presence. Here are some of the most important advises from our experience for a good Facebook campaign that follows the rules and establishes real and meaningful communication with the customer.

 

Post to Facebook at non-peak times

Every time someone visits Facebook, they could have on average 1,500 potential stories to see from friends, people they follow, and Pages. A majority of these posts publish during the day with peak times between 8:00 a.m. and 6:00 p.m. ET.

A Facebook strategy to beat the noise: Post at non-peak times. 

In its study of 5,800 pages and over 1.5 million posts, Track Maven came up with best practices and advice for brands. Among the tips: post to Facebook before and after regular work hours.

Take advantage of advanced targeting options.

Facebook has a ton of awesome and unique targeting options for FB paid ads you won’t find elsewhere. You can target audiences by location, age, gender, workplace, relationship status, language, education and more.

Zone in on your ideal audience with interest targeting

In addition to the targeting options mentioned above, Facebook allows for some incredible deep interest targeting. This provides tremendous value, and the interest targeting capabilities alone can justify your use of Facebook advertising.

Make new friends or focus on the old

You can target your Facebook ads exclusively to users who are already connected to your Facebook page, or you can choose to target them and their friends, or those who aren’t connected to your page yet at all. (Remember that extending your reach may reduce the relevance of your audience and cost a little more.)

Use Facebook Insights

Insights is Facebook's internal analytics tool that will help you measure and analyze the performance of your Facebook pages. Clicking the "Insights" tab will take you to an overview of your page performance. You can then drill down into detailed information about your Page Likes, Post Reach and Audience Engagement. 

This is where you measure the success of your Post goals and, based on the data, make decisions on how to adjust your marketing to get the results you're looking for.

Don’t focus on selling on Facebook

One of the main reasons why Facebook is changing its algorithm is because more and more businesses are posting sales-driven content, as opposed to resourceful content that will provide value to their audience. Facebook is trying to steer away from this model, as they want to make Facebook’s user experience more enjoyable. Therefore, if businesses are prompted to change their Facebook marketing strategy, there will be more valuable content given to their audiences.

Post your best content on Facebook

Facebook wants people to see only the best content on their News Feed. Which means that in order for a business to see engagement on their posts, choose content that has been successful on other social media channels or your business’ content marketing platform. Content that has the most retweets, clicks, and traffic will more likely also do well on Facebook (and remember the golden rule: the best content is the content that provides your followers value).

Nurture your relationships

It takes time to build good relationships with other Facebook users, so be patient. Engage sincerely in conversations, provide useful content, and develop rewards for loyal customers to help foster positive relationships.

Ongoing Facebook Marketing

When it comes to Facebook, the audience is a demanding one and so you should be prepared and ensure that you are ready to answer questions, complaints, compliments and comments in a timely manner. I mentioned earlier that it’s a bad idea to disable your wall, as it implies that there is no transparency within your company and you have something to hide by not allowing your followers to post.

If someone wants to complain via social media, they will find a way. Whether this is by populating all of your comment boxes with frustrated messages, or by using other social channels, people will find a way. The best approach any company can take is that of transparency and a complaint can turn into a positive PR exercise, if handled corrected.